Who says an app has to be ugly?
By 2015 more users will connect to the Internet over mobile devices than desktop PCs, so making sure you’re prepared for your users that browse and buy on mobile, tablets and other devices should be part of your digital and marketing strategy.
The rise in mobile internet usage has changed the way users interact with websites and global brands are already leading the way in which they provide services to their customers with perfect UX and flawless design.
In basic terms mobile websites are like your desktop website but optimised for smaller screens, making sure that the navigation and buttons are the right size for fingers and thumbs and that the content is accessible and appears in the right order.
An app is downloaded from the appropriate app store onto your smartphone and might have different or specific features and functionality than your website.
Both have their merits and we’re here to help you choose what’s right for your business!
A great way to make sure that your website is optimised for mobile is to make it responsive. Responsive design and build means that no matter what device someone is using, the website will fit the screen and users will be able to use it. This website is responsive – shrink your screen and you’ll see what we mean!
Naturally responsive websites require more development and design time, but we think the hard work is worth it. Making your website responsive future proofs your business for the many different devices that your potential customers are using now and in the future – the digital market is advancing all the time, so don’t get left behind.
When we start each project we look at data from your existing website users and this includes what sort of devices and browsers they are using to view your existing website. Using this information we can help you to make a decision about what to spend your budget on.
Our relationships with our clients are of maximum importance to us, so we’ll always be completely honest about what makes sense for your business. We’ll talk you through the figures to come up with the best strategy for you and your users, and if you have any questions we’re always happy to talk to you some more whether that’s by phone, email or visiting us at our office.